What is web design and development?

Web design and development is an umbrella term that describes the process of creating a website. Like the name suggests, it involves two major skill sets: web design and web development. Web design determines the look and feel of a website, while web development determines how it functions.

Because there isn’t always a hard line that separates the two roles, the titles are often used interchangeably. As the web continues to evolve, so do the roles.

What is web design?

Web design governs everything involved with the visual aesthetics and usability of a website—color scheme, layout, information flow, and everything else related to the visual aspects of the UI/UX (user interface and user experience). Some common skills and tools that distinguish the web designer from the web developer are:

    • Adobe Creative Suite (e.g., Photoshop, Illustrator) or other design software
    • Graphic design
    • UI design
    • UX design
    • Logo design
    • Layout/format
    • Placing call-to-action buttons
    • Branding
    • Wireframes, mock-ups, and storyboards
    • Color palettes
    • Typography